SEO Optimization for Google’s Generative Search Experience

Google has made many improvements to its search engine. It now has something called Search Generative Experience (SGE), which is the latest version of its previous one. The biggest difference is that it uses AI (Artificial Intelligence) to provide more complex, detailed, and in-depth search results. This means that visitors will get the results they’re looking for more efficiently.

For example, if we ask “what is SEO optimization”, the previous version of Google would only display various articles related to the definition of SEO optimization itself. However, SGE can do more. It can show us a summary of what SEO optimization is without us having to open an article. To understand more, we still have to read the articles recommended by SGE.

What is Google Search Generative Experience?

Search Generative Experience is Google’s latest feature that uses Artificial Intelligence (AI) to produce more accurate and relevant searches, as well as informative and interactive data presentations.

If you search for “What is Google Search Generative Experience“, Google will interactively present the definition and some of the advantages of SGE. If you want to know more, just click on the links recommended by AI.

The example above shows that the Google Search Generative Experience is more interactive and relevant than the previous version. It seems like SGE can better understand what users need. It’s almost like we’re chatting with a human-like version of AI technology.

How Google’s Search Generative Experience Works

Google has added Artificial Intelligence (AI) to its search engine. This means that, in addition to searching for keywords and displaying articles that may not be what the user wants, AI SGE can also refine and filter information to be more accurate. Here are some ways the Search Generative Experience works more precisely.

1. AI Tools

When you ask Google a question, AI will help you find information from all over the internet. It will then condense and filter this information to ensure that it is accurate and useful for you. Additionally, it adds links to the articles so you can check them for more information.

2. Context and Preferences

Google, using AI technology, now considers context, preferences, and search history to fulfill user needs, rather than just keywords.

The meaning of context in language is information that supports or clarifies the meaning of the topic being discussed in an article. The second way SGE works is by filtering and finding information relevant to the user.

It can be concluded that the preference of Google Search Generative Experience is for data or articles whose content must be relevant to the user’s needs. If it is not relevant, SGE will look for better data. This is very important for bloggers to remember.

3. Answer Presentation

Finally, Google SGE will summarize information and present it to users at the top of the page before the article. For example, if someone searches for “10 Highly Rated Korean Dramas You Can’t Miss,” SGE will provide a short but accurate summary such as “here’s a list of the 10 most romantic Korean dramas.” Each piece of information includes links to other websites for more details.

Exploring the Benefits of Search Generative Experience

Every revolution brings new tools that make things easier for everyone. For example, Google SGE offers several benefits that make it easier to find what you’re looking for. Here are some of the ways it does this:

1. Image Creation

Google now offers a feature that lets you search for images and edit them according to your preferences. This shows that Google is really trying its best. This is especially impressive given that many rival companies are already using AI.

Here’s how to create an image using Google’s Gemini AI:

2. Relevant Answer: Solutions to Frequent Technical Issues

As we mentioned before, SGE is more about finding answers that are right for the user. For example, when we ask a question on Google, we receive a summary of the answer and a link to the source.

This feature is very helpful. In the past, Google sometimes provided answers that were not relevant to the user’s question. Now it’s different.

3. Personalization

The third benefit is a more personalized experience. SGE can learn about how you like to search so that it can give you the answers you want. The older version of Google can’t do this. It only provides answers based on keywords, with no ability to search for relevant answers.

You could say that an AI-based SGE is a system that is constantly learning and storing knowledge. This non-stop learning activity makes SGE more interactive with the user.

Optimising Your Website for Google’s Search Generative Experience: A Complete Guide

Google’s change of search engine to SGE means that people using websites will need to get used to the AI-based search ecosystem that prioritizes relevance. Here are some ways to optimize your website so that it is recommended by Google SGE.

1. Prioritize Content Quality

It’s better to have fewer high-quality pieces of content than a lot of low-quality ones. Google SGE favors content that is relevant and informative. AI only looks for content that contains relevant and accurate information.

So, don’t just copy and paste or use AI to create content. Create content with your own ideas that contains very complete and accurate information. Remember that your content might already be online somewhere. The solution is to make your content stand out by adding or completing information that is missing. This will make your content different from others.

2. Install Plugins for SEO Optimization

If you want search engines like Google to find your website, you need to make sure that your website’s content and structure are easy for search engines to understand.

Make sure the quality of your web content is good and that it isn’t just copied and pasted or generated by an AI. For more details on what you can optimize, see the following list:

• Content title
• HTML tags (title, meta, and header)
• Image
• Content
• Internal links
• URL optimisation
• User Experience (UX)
• Page Speed
• Mobile Friendliness
• Alt Text for Images

You can also use SEO plugins to optimize web content. These plugins can help you analyze and identify what needs to be fixed when you’re preparing a post on the web. Below are three of the best plugins you can try.

• Yoast SEO

This plugin is very popular in WordPress and already has more than 10 million users. So, you can be sure that this plugin is very helpful. But remember, installing it won’t instantly improve your website’s ranking.

The most important thing to remember is that the quality of your content is the most important factor. By quality, we mean that the content should be well-written and well-planned. Content must have a clear meaning and purpose. The trick is to first prepare a mapping, determine the topic of the problem, for example “how can website content be ranked in search engines?”, then search and collect various references or data from Google, Bing, or books. Then, write systematically and informatively.

• All in One SEO

Just like other plugins, this plugin can also help optimize websites so that they appear in search engine results. Currently, more than 3 million people have downloaded it. It has all the features you need, and you can adjust the settings as needed.

• RankMath

The RankMath plugin is just as good as the Yoast SEO and All in One SEO plugins. This plugin has already been used by over 3,000,000 people on WordPress. This shows that it can help you get more visitors to your website. It has similar features to other plugins.

Conclusion

Since Google has added the SGE (Search Generative Experience) to the traditional search engine model, making it more informative and interactive in providing answers to users, website content providers should also understand how SGE works and adapt accordingly.

SGE refers not only to keywords when searching for data, but also to whether or not a piece of content should be preferred by AI to be shared with users. SGE only provides summaries, not long articles, but it also displays links to related articles.

Therefore, if you want your website content to be used by SGE, you need to make sure it’s SEO optimized for the Google Search Generative Experience. This means ensuring the content is relevant and accurate.